Introduction
We use cookies and similar technologies to personalise content and enhance your use of our site. Some cookies are essential to make the site work; others help us understand how the site is used, remember your preferences, or to show you more relevant content, provided that you have given us your consent. Some of these cookies are placed by us, and some are placed by third parties who provide services to us, such as Google (analytics), Hotjar (page activity) and LinkedIn (for visitors arriving from LinkedIn). As set out in our Data Protection Policy, we only share personal data with third parties as described in this Cookie Policy and those policies.
We use Google to track cookies, to view their privacy policy please click here.
We also use Hotjar (now Content Square) to track page activity, to view their privacy policy please click here.
For users entering the site from LinkedIn, page tracking may also be used. To view their privacy policy, click here.
This Cookie Policy covers your use of thinventory.com. Our separate Data Protection Policy covers Thinventory’s use of workforce HR data, and our Privacy Policy covers customer data.
What are Cookies:
Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.
How we use cookies:
We may use cookies to find out more about how you use our website – like the searches you make and your preferences. We use this information to:
- Make it possible for you to use our website
- Show you information and content that is relevant to you
- Find out more about how our visitors use our sites
Additional Information
Google Analytics Privacy Policy.
You can choose to opt out of Google Analytics.
Necessary
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
| Cookie | Duration | Description |
| _cfuvid | session | Used by Cloudflare Web Application Firewall to distinguish individual users who share the same IP address and apply rate limits. |
| __hssrc | session | Set by HubSpot whenever it changes the session cookie. Set to 1 to indicate the user has restarted the browser; if the cookie does not exist, it is assumed to be a new session. |
| __hssc | 1 hour | HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. |
| rc::a | Never expires | Set by the Google reCAPTCHA service to identify bots and protect the website against malicious spam attacks. |
| rc::c | session | Set by the Google reCAPTCHA service to identify bots and protect the website against malicious spam attacks. |
| __cflb | 1 day | Enables “session affinity” with Cloudflare Load Balancer, directing requests from the same browser to the same webserver. |
| CookieConsentPolicy | 1 year | Used to apply end-user cookie consent preferences, set by the Salesforce support platform client-side utility. |
| LSKey-c$CookieConsentPolicy | 1 year | Used to apply end-user cookie consent preferences, set by the Salesforce support platform client-side utility. |
| renderCtx | session | Used by the Salesforce support site to store site parameters in the session for reuse across requests by a single client, and metadata required for fetching site pages and components. |
| wpEmojiSettingsSupports | session | Set by WordPress when a user interacts with emojis on a WordPress-hosted page, to help determine if the user’s browser can display emojis properly. |
| .Thinventory.Identity.* | session | Used to authenticate users for the Thinventory web applications. |
| cookieyes-* | 1 year | Set by CookieYes for consent solution management — remembers the cookie preferences you have chosen. |
| OpenIdConnect.nonce.* | 15 minutes | Set by Microsoft’s OpenID Connect middleware to mitigate replay attacks. |
| cookietest | session | Used to determine whether the user’s browser accepts cookies; essential for website functionality. |
Functional
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
| Cookie | Duration | Description |
| __cf_bm | 1 hour | Set by Cloudflare to support Cloudflare Bot Management. |
| lidc | 1 day | Set by LinkedIn to facilitate data centre selection. |
| li_gc | 6 months | Set by LinkedIn to store a visitor’s consent regarding the use of cookies for non-essential purposes. |
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
The Data (Use and Access) Act 2025 introduced a narrow exemption from cookie consent for cookies used solely for statistical or analytics purposes where the data is used only by the website operator. Our Google Analytics, HubSpot, Hotjar, Vimeo and ZoomInfo cookies are provided by third parties who process the data for their own purposes, so we treat all of them as requiring your prior consent and do not rely on this exemption.
| Cookie | Duration | Description |
| _gcl_au | 3 months | Set by Google Tag Manager to experiment with advertisement efficiency of websites using their services. |
| _ga | 13 months | Set by Google Analytics to calculate visitor, session and campaign data and track site usage for analytics reporting. Stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
| __hstc | 6 months | The main HubSpot cookie for tracking visitors; contains domain, initial timestamp (first visit), last timestamp, current timestamp, and session number. |
| hubspotutk | 6 months | Set by HubSpot to keep track of visitors to the website; passed to HubSpot on form submission and used to deduplicate contacts. |
| vuid | 13 months | Set by Vimeo to collect tracking information via a unique ID, for embedded videos on the website. |
| _hjSessionUser_* | 1 year | Set by Hotjar to ensure data from subsequent visits to the site is attributed to the same (site-specific) Hotjar user ID. |
| _hjSession_* | 1 hour | Set by Hotjar to ensure data from subsequent visits to the site is attributed to the same (site-specific) Hotjar user ID. |
| _ga_* | 13 months | Set by Google Analytics to store and count page views. |
| _zitok | 1 year | Set by ZoomInfo WebSights to track website visitors and identify the companies visiting the site, associating IP addresses/email domains with company information at an aggregate (company) level. |
Performance
Performance cookies are used to understand and analyse the key performance indicators of the website, which helps in delivering a better user experience for visitors.
Both cookies currently in this category are Bing Ads cookies used to re-engage previous visitors, which reads as advertising/retargeting rather than performance measurement. We recommend checking with the web/marketing team whether these are correctly categorised, and that they are subject to the same consent requirement as the Advertisement category below.
| Cookie | Duration | Description |
| _uetsid | 1 day | Set by Bing Ads to re-engage with a user who has previously visited the website. |
| _uetvid | 13 months | Set by Bing Ads to re-engage with a user who has previously visited the website. |
Advertisement
Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously, and to analyse the effectiveness of advertising campaigns.
| Cookie | Duration | Description |
| test_cookie | 15 minutes | Set by doubleclick.net to determine if the user’s browser supports cookies. |
| MUID | 13 months | Set by Bing/Microsoft to recognise unique web browsers visiting Microsoft sites; used for advertising, site analytics and other operations. |
| bcookie | 1 year | Set by LinkedIn from LinkedIn share buttons and ad tags, to recognise browser IDs. |
Setting your cookie preference
When you first visit our site, you will be shown a cookie banner, powered by CookieYes, where you can accept all cookies, reject all non-essential cookies, or manage your preferences by category (Necessary, Functional, Analytics, Performance and Advertisement). Necessary cookies are set automatically, as they are required for the site to function. Functional, Analytics, Performance and Advertisement cookies are only set if you consent to them.
If you do not know what cookies are, or how to control or delete them, then we recommend you read on or visit www.aboutcookies.org or www.youronlinechoices.com. Deleting cookies may impair the functionality of this site and your enjoyment of it.
Where your data goes
Some of the cookies described in this policy are provided by companies based outside the UK, including Google, Hotjar and LinkedIn. Where this involves a transfer of personal data outside the UK, it is subject to appropriate safeguards, such as the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, consistent with our Data Protection Policy.
Contact us
If you have any questions about this Cookie Policy, or a complaint about how we use cookies or similar technologies, please contact the Data Protection Lead at [email protected]. We will acknowledge your complaint within 30 days, investigate without undue delay, and let you know the outcome.
We encourage you to complain to us first, using the details above, so that we have the opportunity to put things right. Under the Data (Use and Access) Act 2025, the Information Commissioner’s Office (ICO) generally expects individuals to have raised their complaint with us, and given us a reasonable opportunity to respond, before it will investigate a complaint made directly to it, save in exceptional circumstances. If you are not satisfied with our response, or we have not resolved your complaint within a reasonable time, you can complain to the ICO: www.ico.org.uk/make-a-complaint, or 0303 123 1113.